Good design makes room for more people

People arrive with different devices, abilities and ways of navigating. Some use a keyboard or a screen reader. Others enlarge the text, reduce motion or read in a second language. A considered interface gives them a clear way forward.

Begin with the task

Can someone understand the offer, compare the relevant information and contact the business? Write clear headings and link labels. Keep instructions close to the action. Avoid asking a visitor to interpret a visual effect to find essential information.

Check the actual interaction

• Navigate menus and forms with a keyboard and check that focus is visible.
• Use meaningful headings, text alternatives and form labels.
• Explain errors in words and help people correct them.
• Check colour contrast and layouts when text is enlarged.
• Provide control over unnecessary motion and test the quieter version.

Combine tools with human review

Automated checks can identify some issues, but they cannot determine whether every journey makes sense. Add manual keyboard and assistive-technology checks. Where possible, involve people with different access needs in the evaluation.

Carry those findings into reusable components and content guidance so the next page benefits too. Accessibility should stay part of design and development as the site grows.

The W3C’s development tips provide a practical starting point; a short checklist does not establish conformance.