SSL stands for Secure Socket Layer. By installing SSL certificate on a web server, it create a more secure web experience for your customers, safeguarding and encrypting their data as it’s transferred between the browser and the website.
The presence of an SSL certificate gives websites the padlock icon in the address bar, which proves your identity to your visitors so they can be sure they are seeing your site, and not a fake or bogus website. It also demonstrates to customers on your ecommerce platform that this business takes their privacy and security seriously and the website can be trusted.
In addition to keeping your website safe for your visitors, installing an SSL Certificate comes with a few additional key benefits, including:
Improving SEO. Search engines like Google have started giving ranking preference to websites that are safe and secure. In fact, a website without an SSL Certificate is more likely to be flagged as unsafe by the browser, warning customers before they enter and driving traffic — and potential customers — to competitor businesses.
With knowledge of SSL Certificates reaching beyond just the developer community, visitors now look for the padlock in the address bar. This demonstrates them that their privacy and security are taken seriously, instilling trust and establishing website credibility. Without this, website visitors may take their business elsewhere, finding a similar service with a secure connection.